There are a lot of options that you can use when it is time to advertise on Google. Each marketer is going to have to look at the options and decide which of the options seems to be the best for them. Some marketers may find that working with Google Ads and just using paid ads is going to be enough for them. Others may want to use some of the other tools that are available through Google and will include tools like YouTube, organic search marketing, Google Shopping and Google Maps to name a few. These take a bit more effort, but can ensure that you are able to find the customers that you need.
You will find that using several of the assets from Google in your campaign can really help you to get more out of your efforts, and will allow you to make adjustments to your strategy over time. These adjustments can be made based on what you see is working through the analytics and tools that are offered. There are a lot of options that you can choose to make sure that your business is optimized as much as possible through Google, and some of the top options to work with will include:
1. Google Play
2. Google News
3. Google My Business
4. Google Maps
6. Google Search
You will find that working with the keyword planners and analytic tools are going to be another part that you need to focus on with advertising. These are so important because they help the marketer get the insight that they need to ensure they are always making the right choices each time. When you work with the Google Keyword Planner for example, you will be able to look up words you would like to rank in SEO and figure out the bids you should pay, whether they are good keywords or not, and more. These help you make sound decisions based on your business and what has been working for others in the industry.
Although you do get some examples when it comes to working with Google in any marketing strategies, one of the easiest ways for beginners to start with this is setting up your Google Ads account.
Google Ads is going to be an advertising platform that Google offers to businesses to run ads on the search results page. With this option, a user or a marketer is able to spend some time researching phrases or individual terms, and then using them in their website to get themselves on the results page. If you use this platform, there is also going to be an “ad” mark on your search result. When you use this kind of service, you are going to be able to bid on some of the keywords that you think your potential customers will type into the search bar when they are looking for your service or your product.
This can be important for you to grow your business. Depending on the keywords that you decide to use, it can get a bit expensive. But it does ensure that you are going to show up at the top of the search results when a potential customer is looking for your products or services. Since many customers do not want to search all day, they are likely to at least click on the first result they get, even if it is an ad. And if you actually picked out good search terms to use, and you are careful with creating a high quality website that your customers will enjoy, then you will be more likely to make the sale in the process!
This brings up another key point. Google is not going to just let anyone with a website do this and rank high for all the keywords they want. Google wants people to keep coming back and using them. So they do have a few guidelines and rules that you are going to have to follow. They are going to look through your website and check out the quality and the relevance of your account to determine whether your website can be ranked with certain keywords.
This is useful to ensure that you show up, along with your location, any time that a potential customer searches for keywords that relate back to you. People who are looking for some of the local businesses that may be able to provide them with a certain service or product will be able to type in the keywords that they want before seeing your location on the map feature as well. This comes with your website, as long as you have done the right work and are ranked high enough to be in these results.
If you spend the time updating this Business page with information that is accurate and complete, this can help your rankings. Google will be better able to match your business with the searches that relate to it. Some of the things that you need to do to make this happen is add in the physical address, phone number, category of the business, and then verify the location, and you will be placed on Google Maps. The more detailed information that you are able to add about this, the easier it will be for you to show up in the right search engines, and for your potential customers to find you.
If you are working with a business that is going to sell some physical products rather than just working with a service, then you are able to work with the feature known as Google Shopping. This is a tool in marketing that will help you to increase your traffic quite a bit while also making sure that your revenues are going to see a boost.
Google Shopping is great because it will allow your users to see your product show up in a product listing ad that includes the image of one of your products, the name of your store, sometimes reviews, and the price. Try this out real quick. Type in some kind of item that you want to purchase, such as a new Fitbit. When you type this into Google, there are often some images with prices and company names that show up right along the top. This is because of Google Product listing ads. And if you decide to add this to your marketing campaign, your products could end up on the top of search results as well.
Google Shopping is going to be managed within Google Ads, but you are able to set up a bid on your products, rather than specific keywords for a traditional text ad. Google is able to help you out here to ensure that you are choosing the keywords that are right for your products. This ensures that you are going to appear at the top whenever users type those words into the search results.
Product listing ads are a great thing to consider because they will ensure that you are going to get some more clicks from new potential customers, especially ones who aren’t already familiar with your company and can become new customers.
You will find that Google Shopping has really grown to become more popular as its comparison shopping revenue is going to keep on increasing, making it a very effective tool that you can add to your marketing plan.
For companies who are just getting started with the idea of cloud computing, you may want to work with Google Apps for Business, or Google Workspace (formerly known as G Suite), to help. This can streamline the whole process and ensures that you are able to keep everyone on the same page together all of the time. For G Suite, there are actually a few options available to you depending on your budget and how much you need to get done.
For example, the lower end that allows you to just do the basics is going to be about $5 a month for each user.
There are a lot of different things that you are able to do with Google Workspace, so it may be worth your time to check it out. With this feature, you are able to verify the website for your business, and even set up your own email, one that all your employees are able to use, that includes your domain name. Think of the level of professionalism you are able to add if you have a business with its own email address. This can also help customers know who you are any time they read your emails or need to communicate with you.
This feature is also going to make your work and marketing a lot easier, especially when you are on the go. It can help you with email, shared calendars, and Google Drive. If you and your team are on the go quite a bit, these can help you to communicate and share information when it is needed. Using these business apps can speed up the process and ensure that you are as efficient as possible.
Before we end our discussion on advertising with Google, we need to take a moment to explore some of the analytics that you are able to do with this site. You are going to end up wasting a lot of time, money, and resources if you just randomly use the features and have no idea what is working or not. Google Analytics can help with this because it can give you a ton of important statistics about your website while also providing you with the feedback that you need to know how the campaign is really working.
When you have started a campaign and let it go for a bit, you will be able to log into your profile and see how many visitors are heading to your website, where the visitors are located, where all of this traffic is coming from (is it through SEO, your blog, from other social media and so on), which tactics in marketing seem to be working the best, and how many of the visitors who come to your site are then converting into paying customers? You can even split it up and see how many customers or visitors are from PC’s and how many are mobile users.
It is definitely worth your time to spend your efforts looking at the analytics on occasion and making any adjustments that are needed. You can use these analytics in order to track different aspects of your marketing campaign and see which ones seem to have the biggest impact when it comes to traffic to your website and highest conversion rates.
As a marketer, you may also use some of the other tools that are out there, such as Keyword Planner and Google Trends, to help you figure out the right keywords to use in various campaigns based on how many customers are using them and how well they are trending. You can then take those keywords and use them either in your organic search strategy, or in your Google Ads campaign.
Keeping a close eye on your campaigns and learning what is working best and what you should avoid can be so important when it comes to helping you get the results that you want out of Google. Google has a ton of features that will help you to grow your business and will ensure that you can reach the customers that you want. It doesn’t just rely on one platform, but a bunch of features that get the job done.
And learning how to use it along with other social media options is going to make a difference in how fast your business is able to grow.
When you are looking around to see which social media sites you would like to use in order to make sure your business is going to really grow, you need to make sure that you add at least a bit of Google marketing to the mix. When this is added in, you are going to see some amazing results that will ensure your business is going to reach the new heights that you would like.