Influencer marketing is marketing work on social networks or digital publications, usually with well-known people or profiles with high followers. These well-known individuals or accounts cooperate with brands, share their products or services through their own channels, and promote their content to their followers.
These works, which have been very popular on Twitter in the past years; nowadays it is becoming more popular on Instagram, and brands are trying to reach new target groups by collaborating with well-known people or accounts.
The fact that this marketing method has gained more interest among brands over time also increases the investments made in Influencer marketing studies. If you want to find out what Influencer marketing efforts are and what kind of contributions it can make to your e-commerce site.
The prominent statistics about Influencer marketing studies also reveal some important information for those who want to use this marketing method. Some of the Influencer marketing related statistics that came to the fore in 2019 are as follows:
The budget that brands will allocate to Influencer marketing will increase by 65 percent.
Two-thirds of the brands' approach in 2019 states that they will allocate more budgets to Influencer accounts in their marketing efforts, the budget allocated at the end of the year is expected to increase by 65 percent. A section of 33 percent says that it will not change its budget, while only 2 percent say it will reduce its budget.
The most frequently allocated budget range for these studies is between 1000 and 10,000 dollars a year.
It is also seen that brands allocate a significant amount of budget to Influencer marketing efforts. While a 19 percent section says that it will allocate a budget of 1000 to 10,000 dollars a year in 2019, an 18 percent section says it will allocate a budget of 100,000 to 500,000 dollars a year.
Seven percent of the brands say that they will allocate a budget of over a million dollars in 2019 to these studies.
Seventeen percent of the companies will allocate half their marketing budgets to these studies.
When it comes to the marketing budget, it is seen that 17 percent of companies will allocate half their marketing budgets to these studies. In addition, 34 percent said that 20 percent of their budgets and 20 percent would spend within 11 and 20 percent of their budgets for these studies.
89 percent of brands say they get more return on investment than Influencer marketing compared to other marketing channels.
One of the reasons that Influencer marketing efforts are shared among the brands so much is the high return on investment. Eighty-nine percent of the brands that carry out these studies state that they get more return on investment compared to other marketing channels. The rate of those who think the results are bad is 11 percent.
The most intense structure of influencer marketing is social media Instagram. Instagram is the first with 89 percent, followed by Youtube with 70 percent, followed by Facebook with 45 percent. The preferred rate of blogs is at 44 percent.
Snapchat is at the bottom of the list when it comes to Influencer marketing. Sixty-two percent of the brands state that they do not prefer Snapchat. LinkedIn takes second place in the list of least preferred ones, and Twitch takes the third place.
When it comes to managing the marketing budget, Instagram comes first. Sixty-nine percent of the brands say they will spend most of their budget on Instagram. While 11 percent said they would prefer Youtube, 7 percent said they would choose blogs.
Sponsored Instagram posts to stand out as the most preferred post for brands in their Influencer marketing efforts. These posts, which rank 78 percent, follow these posts, with 73 percent following Instagram Stories.
While the rate of preference of Youtube videos is 56 percent, the rate of Instagram videos is 54 percent. The rate of preference for blog posts is 36 percent.