The entire purpose of marketing is that you want to reach your target audience. With Facebook being so massive and featuring an international span of users, you can guarantee that you have the ability to reach your target audience on this platform. The important thing is to know how to reach your target audience quickly and efficiently so that you do not waste any time attempting to market to people who are completely irrelevant to your niche. This can take some practice, but we are going to give you the steps you need to make it extremely simple to learn how.
The first step to reaching your audience is to know who they are. After all, you cannot talk to someone you do not know! With the many different uses for Facebook, you have a great opportunity to take some time to identify who your target audience is and learn more about what they are doing. The best way to start reaching your target audience is to go ahead and follow the pages of your competitors and begin paying attention to who follows them. Start with the ones who follow your competitors and actively engage with their posts. However, you can also peek through their “followers” list and get an idea of who the demographic is.
When you are researching your audience, be as specific as you can. Identify what gender they tend to be, what age they are, where they live, whether or not they have families, and what they do in their spare time. The more you know about your audience, the easier it is to target them. When it comes to Facebook, you especially want to pay attention to being thorough. This is because later on when you begin to move into paid advertising, you can have the option to be very specific about whom you want to advertise to. Knowing this information already will make it easier to reach your audience organically as well as to maximize your reach through paid advertising. Then, when they land on your page, you have a clear idea of who they are, what they care about, and what they are looking for. That means your entire page should be geared toward them, making them more likely to enjoy what they see and stick around to follow you and engage with your posts.
This may sound time-consuming, but it does not have to take more than a few minutes per day. Logging on and spending even just ten to fifteen minutes frequenting popular hangout spots and commenting and engaging with followers will make you known and increase your visibility. As a result, your brand awareness will increase as well, and you will maximize your follower potential. Plus, since you have already established relationships with these people, their followers will generally be more engaged and sincere. This means that they will likely be an active follower and a ‘warm-to-hot’ lead for your business.
Remember to like every popular Facebook page and follow your niche on all social media platforms. You want to be obsessed with you niche so you can create ideas through what has worked from your competitors.
Many Facebook users like to use other sites as a way to drive additional traffic to their page. This can be more complex, such as hanging out in popular forums as we have already discussed. Or, it can be extremely simple. For example, if you already have a presence built on your website or on another social media site, such as Instagram, you can link your Facebook page over to these pages. This means that anyone who currently follows you there can see that you are on Facebook and click over to follow you. This is a very easy and yet highly effective way of showing people where you are online, so be sure to take advantage of it.
This may sound obvious, but targeting the right audience is necessary. Due to Facebook’s algorithms and design, there are literally thousands of niches that are presently on Facebook. Knowing exactly what niche is yours and then using that information to learn how to target them appropriately is essential. You do not want to waste any of your time marketing toward the wrong people.
It may sound daunting to have to know minute details about your audience, but the reality is that it is actually ingenious. While it may take a little bit of research and trial and error to get there, once you know exactly who your target audience is, it becomes insanely easy to target them and have them find you. Make sure that everything you do is targeting your audience effectively. Use the right colors, images, and vocabulary to encourage them to find your page interesting and want to stay around to see what you have to offer.
A great way to maximize your following is to capitalize on what your competitors are doing. For example, if your competitors are all partaking in a certain trend and doing it one way, see if you can customize it and do it on your own unique way in a manner that still keeps you relevant but also sets you apart. This is called creating your edge. Creating your edge allows you to fit into your industry perfectly, but in a way that sets you apart from others in your industry.
A great reason why you want to optimize on your competitors’ ideas is that you can already see the stats (likes and comments) on what they have done. You can clearly tell if it is working or not, and often, you can see exactly what could have been done better to make it more effective. Having access to this type of information without having to learn it firsthand can be invaluable because it means you have the potential to do far better and thus, have return results that are way more impressive than your competitors.