YOUR FACEBOOK MARKETING goals at the beginning should be growing your fan base. You should at least get a social proof to move to other advanced goals as conversions.
1. Share your page on your personal profile and Invite your friends.
2. Invite your coworkers to like and share the page.
3. Cross promote your page on other social platforms.
4. Install the Facebook page plugin into your website.
5. Post on relevant Facebook groups.
6. Add a Facebook icon linked to your page in the email signature.
7. Share your Facebook page with Gmail contacts, LinkedIn contacts and email marketing lists.
Extra tip: You can speed up your social proof by buying 500 Facebook Page Likes.