Now, let me teach you how to interact with influencers and get your products and services represented in a real way. This post is going to cover the nitty-gritty of getting in contact with influencers and persuading them to represent your product either for free by offering them the product or service, or determining your budget and seeing which influencers you can afford. The biggest aspect of deciding which influencers to go with is going to be based on the research that you conduct.
You need to know what your audience enjoys, your influencer’s reach, and which influencers get the largest number of responses. Remember, it’s not about getting your product out there on the market. It’s about turning an influencer’s following into customer acquisitions.
One of the things you’re going to need to determine is your target audience. Once you know who your customers are, you can align this with an influencer who has a very similar audience. You wouldn’t want a fashion influencer representing your software security program. You need to be spot on when it comes to which influencers you’re going to work with.
A tool you can use to help you find influencers is Iconosquare. They have lists of influencers in various topics and categories. You can sort through the list depending on the number of followers they have and also which country they live in. This tool is one of the most common and fastest ways to find out which influencers match your target audience. It’s almost like doing a Google search and simply filtering out the results. Though this is a quick and easy option, the influencers might not fit into your budget.
Another tool you can use is Snoopreport. It tracks all actions from users that have a public account on Instagram. This tool not only lets you check reports on your own friends and family, but you can use this for business as well. When using Snoopreport, you can research marketing and engagement strategies, learn what your target audience prefers, reveal the right micro-influencers for you, and check out all the new trends on Instagram. The best part is that you can use this tool to track your top followers and see which other photos they are liking and following. This tool can lead you to the influencer you’ve been looking for.
Once you have a list of influencers that you want to reach out to, make sure they adhere to everything you are trying to accomplish with your marketing campaign. The goal is to generate leads and sales, while also increasing your own Instagram following. But you don’t want your brand to appear fake or easily bought out. So, there are some things to consider when choosing your Instagram influencer.
First thing, the influencer needs to line up with your brand’s identity. If your business sells gardening equipment, then your influencer should love to garden and already has hundreds of photos doing so. If you have a service that helps others find great deals on traveling, then your influencer should be a person who travels several times per year. Whomever you decide to work with, make sure that person already does the things that your product either encourages or produces. It all should line up perfectly.
One of the biggest aspects of any influencer is how genuine they are. No one likes to discover that their favorite influencer is actually a phony. These influencers must not only walk the walk and talk the talk, but engage with their followers. The higher the number of followers an influencer has doesn’t mean they also have a high engagement rate. It usually means the opposite. But that doesn’t mean your conversion rates are going to be low. Find an influencer with a good balance of followers and engagements to make sure your product comes off as genuine when the influencer posts about it.
To discover if an Instagram micro-influencer is fake or genuine is to read their reviews and comments. Browse through all their photos and comments to see what people are saying about them, and what they are saying about other people. Short or vague comments often mean that it’s all fake. Especially when they use more emojis than words. But when an influencer is actually having a conversation in the comments, that’s the sign of real engagement.
Now that you’ve narrowed down your list of influencers that you want to work with, making sure these influencers match your target audience and are real and genuine, the next step is to actually contact these people. You can send them a direct message using Instagram or any other preferred way of contact that they’ve either explained on their profile or other social media accounts. Influencers not only get a lot of comments and likes on their photos, but also messages in their direct messages folders.
Once you have discovered their preferred method of being contacted, it’s now time to construct your message to them. This is the most important part of this whole process. You need to use words that are going to persuade the influencer to take you on. Since you are not the only one taking a risk by sending them a message, you need to understand an influencer’s perspective and what they are trying to create with their own brand. That’s why your research is so important. Don’t go with an influencer you can’t offer something to in return for their help marketing your product.
"Dear Influencer’s Name, My company represents X, Y, and Z, and we are getting ready to launch our new product/service that helps people do A, B, and C. After looking at your Instagram profile, photos, and comments, I can see that you are also passionate about X, Y, and Z. I think we could really work together to show people that they can A, B, and C. I would like to talk to you more about collaborating on this project. Please contact me at email or phone number so we can see if we are going to be a perfect fit. I’m writing to a few other influencers, but hope you and I can really show people that this product really works."
Your Name shows that influencer you’ve done your research. You picked them because they align with your product and brand, and vice versa. Plus, you didn’t talk about the sales you needed. You simply state how you want people to better themselves in some way by using your product. It’s all about helping people, not trying to squeeze out another penny from their pockets. When you are genuine, you’ll be able to relate to a genuine influencer. Keep your message short and sweet, and you’ll be able to get all the influencers that you want.